Absolut Vodka And WhatsApp Marketing Learn From THe Pro’s

WhatsApp Marketing
WhatsApp Marketing

Why should you turn to Whatsapp Marketing?

For starters, this is a free application whose use is so widespread that you will likely reach your targeted audience for free. 

The audience is very much alive on WhatsApp as it is used as a daily means of communicating.

As WhatsApp doesn’t have an advertisement, peoples are more natural and more receptive.

WhatsApp Features 

Whatsapp allows you to communicate with your customers directly and in real time. This is a huge advantage in getting to know your audience’s opinions (e.g., through surveys) and providing personalized attention.

Along with this, it is a powerful tool to spread your proposals, promotions, and news. Its wide support for multimedia content allows you to send catalogs, brochures, videos, audio, links, and all kinds of information related to your business, which comes directly into your client’s hands.

WhatsApp enables you to create groups of up to 256 members, which is an ideal opportunity to carry out direct consultations and focus group studies. They are also perfect for organizing events with your customers and your company employees (internal marketing).

Finally, qualities such as immediacy and precision in terms of reach make this app the perfect way to send reminders and promote your special offers.

However, it is important to note that a fundamental requirement to take advantage of Whatsapp Marketing is to have the telephone numbers of the people who constitute your target audience. We recommend you read our article How to Create a Customer Database to learn how to obtain such information.

Famous Whatsapp Marketing Examples

Besides that, there are other ways to take advantage of this app to promote your business and increase your conversions. This is demonstrated by numerous companies worldwide, who clearly see the potential of this tool to increase sales.

One of them is the brand Vodka Absolut; you check the huge introduction of Whatsapp in Argentina (84% among mobile users), Decided to take advantage of the application to celebrate the special edition of one of its products by launching an exclusive event.

To attend Absolut’s party, people had to try to convince Steve (a character created by the brand) to include them on the guest list. They had to send photos, text messages, audio, and all kinds of content as creatively as possible via WhatsApp chat. The result was a total success.

Here is a video with more details about this campaign:

Another great example of Whatsapp Marketing is the case of the Toyota Company, which in 2012 had the brilliant idea to take advantage of one of the functions of Whatsapp to promote their proposal through a contest. People should have put the word “Hybridized” in their Whatsapp status to participate.

So, every week from October 25 until November 28 of that year, an iPhone 5 was raffled among users who registered on the website of company and met the slogan. As a result, Toyota was in the mouth of thousands of users and managed to interest entire segments of its audience for weeks.

It looked the promotion of this campaign:

1- Perform Real Time Customer Service

Whether through chat, voice calls, or video calls, WhatsApp offers you the opportunity to assist your customers and resolve their doubts in real-time. Through this strategy, you not only manage to improve the quality of your service but also allow you to be loyal to your audience through a direct and personalized treatment.

2- Take advantage of the power of Groups

As we said above, Whatsapp enables you to create groups of up to 256 members. Through this function, you can generate a “collective chat” in which all the members can interact. So, an ideal space is open to survey specific audiences and obtain first-hand information for your market studies.

Consequently, they are ideal for knowing the public’s opinion about the launch of new products. Alongside this, Whatsapp groups are extremely useful for organizing sales events and sharing information with clients with specific profiles (e.g., specific needs or interests).

3- Enrich your texts and take advantage of multimedia

To attract and keep the attention of your audience, it is essential that you use all the resources Whatsapp puts into your hands. So, when writing text messages, we recommend using italics and bold as a way to highlight the information.

  • For italics, you should place the phrase between low hyphens, like this: _Hello_
  • For bold, you must place the phrase between asterisks, like this: * Hello *.

Enriching your messages with videos, GIFs, photographs, and links is also very useful. Finally, do not forget to add emojis to increase the expressiveness of your shipments.

4- Keep the quality of your messages to preserve the interest of your audience

Keeping in mind that your customers have entrusted you with their telephone numbers, it is essential that you provide quality and respect in your communications. So, first of all, we suggest that you look for all your messages to be:

  • Briefs
  • Clear
  • Relevant (it is to say, do not deviate from the topic)
  • Orthographically correct

Besides, it is very advisable to send a single message with many paragraphs, instead of sending several separate sentences, since the reception of these is usually very annoying (be aware that each of your messages sends a notification on the mobile of your customers, And you do not want to disturb them or be spammer or invasive).

5- Use all the Whatsapp functions to the maximum

To make a successful Whatsapp Marketing, you better take full advantage of all the features the app offers. First of all, we recommend you place a representative profile picture of your business. In this regard, an attractive and cordial representative logo or photos of the representative in charge are good choices.

When sharing addresses (e.g., where a certain branch of your business is located or where an event will take place), we advise you to implement the “Send exact location” function, whereby your client receives an interactive map with the clearly marked address and with all the facilities of Google Maps.

Finally, you can use Whatsapp Status to promote your offers without being invasive (that is, without people receiving a notification). This is a tab to upload posts that last 24 hours. And they disappear. The app notifies users that there is a new status by placing a circle next to the name of that tab.

In conclusion, we can say that Whatsapp is an ideal tool to reach your audience, promote your brand and/or products, and communicate with the public in real-time. Implement our tips to boost your business through this application! Then you tell us.

6- Grow Your List

Do what it takes to save every contact that you can, as it is a direct line to their mind! Name and number on a chat save it. Always when receiving or needing to contact a new individual, use WhatsApp as they will be connected and will likely be viewing your status.

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