LinkedIn Getting Around And Learning It
- LinkedIn is a social media platform that can be used to build brand awareness and relationships with potential clients.
- You can utilize LinkedIn to market to potential customers and partners by posting engaging content and participating in industry discussions.
From making connections and establishing partnerships to generating leads and boosting your brand awareness, you can do many things with LinkedIn that make it an invaluable addition to your digital marketing strategy.
Unlike Facebook, Twitter and Instagram, LinkedIn is a professional platform designed to help you establish and reinforce business relationships.
LinkedIn isn’t just for professionals and job seekers. Professionals use LinkedIn daily to grow their networks and careers and, of course, grow their businesses.
This social media tool exposes you and your business to millions of connections that you can use to build relationships with individuals and other companies to boost your brand.
At its core, LinkedIn is a professional social network. It’s all about career development, professional connections, industry discussions, and other business-related activities. You can find customers, employees, and partners alike on LinkedIn.
Importance of a LinkedIn marketing strategy
LinkedIn is less about selling or marketing your products and services than other social platforms. On LinkedIn, blatantly pushing your business, spamming, and obvious hard-selling is generally poorly received.
LinkedIn Marketing Is Unique
According to Sprout Social, businesses marketing on LinkedIn generate 277% more leads on average than those engaged in Facebook marketing alone. Surveyed B2B marketers also said that LinkedIn accounts for 80% of their social media leads. Used appropriately, LinkedIn is an effective marketing tool that can take your business to the next level.
Grow your audience by maxing out your connections weekly.
Target Your Connections
“The targeting on LinkedIn is unparalleled in the realm of digital advertising. Small businesses can zero in on the exact industry, company size, and job role [of the people] that they know typically would buy their product or service. Connect to the individual via sending a request to connect.
Stay on customers’ radars.
Search on LinkedIn for people who fit their criteria and then introduce them. Then we stay in touch with those who have expressed interest, again using LinkedIn.
Do daily status updates and weekly LinkedIn blog posts to keep the client’s name in front of their network.
Thank Your Connection.
Write a crafted letter [to each connection], saying thank you for being connected on LinkedIn; always insert the person’s name.
Good content can be highly targeted and should accomplish two goals. First, it should teach others how to solve a problem or do their job better, and it establishes you as a thought leader in that space. Each aspect naturally leads to more business if you offer them real value. It’s basic psychology, and it gets real results.” –
Posting directly on LinkedIn is the most powerful tool available on LinkedIn today. If a post begins to gain some momentum, LinkedIn will put a spotlight behind it in one of their categories, and it can get tens of thousands of readers (or more). This is a great way to improve your visibility while reaching readers in a way that would not have been possible on your own website or blog or even [by] posting an article link on LinkedIn.
Get as many of your employees as possible to create and complete their profiles on LinkedIn. These should include appropriate photos, relevant job history that describes how they help your business, and professional connections.
Create your own LinkedIn group.
“Here’s a secret sauce to find your ideal, ready-to-buy prospects right away on LinkedIn: Create your own LinkedIn group to start with. After you have your LinkedIn group set up, go out and join as many groups (LinkedIn allows you to be in 50 total) where your prospects are hanging out.
The next step is picking one of those new groups you’ve joined and working on the Members page to find prospects.
Once you’re inside the group and approved as a member, click on Members, then filter the list of members further by searching for certain job titles or something else to winnow down the list to your ideal prospects, and then invite them to join your group (tip: send personalized invitations). Once these invitees join your LinkedIn group, you have all your proverbial fish in the same barrel – all your best prospects in one place!
You can control this LinkedIn group so that no competitors get in, and you can share great, valuable content within the group that your prospects will love. You also get to demonstrate your value and expertise for them while avoiding overt sales pitches or spam. Plus, you also have a built-in email list, a focus group of your core prospects and clients, and so on. This is a great tactic to build your brand and generate leads to boost your small business.
Make your company page matter.
It’s also important to have an updated and consistent presence for your brand with its own company profile page. This page’s imagery, colors, and content should be consistent with your website and any other social media profiles the business has. The page should be updated regularly so the brand is active and appears to be a current business. We’ve all had the experience of stumbling upon a company’s social media profile that’s updated once a month or hasn’t been updated in months. Creating a LinkedIn presence and not maintaining it will be worse than not having one.
Claim your custom URL.
Everyone should claim their custom URL to ensure it includes their name.
This is especially important for people who have a lot of contact with potential clients, especially for those who [are in] professional services and the B2B sector – because when meeting with someone they have not yet met, many people will search Google for the name of the person with whom they’re meeting to learn more about them.
Claiming your custom URL makes it more likely your LinkedIn profile will rank at the top of those search results.
Complete the summary section on your own profile.
The summary section is the most overlooked. You have 2,000 characters to speak to your target audience directly and persuasively. Use complete sentences, write in the first person, and address their pain points clearly and succinctly. Many people prefer to go to LinkedIn [over] a website. People often want to connect with the person before the product or service, and this is your opportunity to introduce yourself to prospective clients and customers. Also, include your contact information at the end of the summary section. Even though it’s elsewhere on your profile, make it easy for people to reach you.
It Is A Numbers Game
“I have learned that LinkedIn marketing is more science, less art. In other words, it’s a numbers game. I know that each Wednesday, I’ll touch at least 2,000 C-level executives. These touches will lead to about six responses, and two of those six will become clients. Instead of attending trade conferences, exhibiting, and speaking at the cost of approximately $10,000 per conference, I have built my own practice for less than $1,000 a year for marketing, $250 of which goes to LinkedIn for a Premium account. I can afford a few hours each week of my time more than I want to swallow the $40,000-per-year pill that I know most of my colleagues spend, attending an average of four conferences each year.
Avoid hard sells.
“Treat LinkedIn like any other form of marketing that you do and get clued up on the latest trends. People don’t want to be interrupted, so try your best to be ‘discovered’ on LinkedIn. Read up on content marketing and inbound marketing, and apply these strategies to this network.
Start with Connections, Build Relationships
Understand that LinkedIn is a social network for professionals to connect with other professionals. A business owner can and should connect with prospects, strategic partners, referral partners, and other business owners. And once those connections are made, the business owner can decide how to nurture specific connections to grow the relationship.