Bourbon Part 4 with Binyomin Terebelo
Good afternoon and welcome back to the studio. I see there is tremendous traction today on the video you posted. If I can say it, I think this video really will make your company become a New York icon in the international arena. Can you tell us a bit about the video before we go back to where we left off?
Sure, and thanks for the coffee. Here is what is happening and the reason behind the video. I started as a hobbyist with a true passion for the still. My love has led me to make whiskey. The blanks I am skipping for now I mean that is the topic of our entire interview, and let’s skip to the video.
Here I am making bourbon, a fantastic bourbon, to be precise. It has come to be identified as the Flagship New York Bourbon being used as the benchmark for New York Bourbon to be held up against in the way Pappy is the Benchmark in Kentucky.
Wow, that was amazing!
I would agree it is fantastic! However, I ran up against a wall you wouldn’t believe I consistently received the question, “where do you buy your juice from?”
Was this from individuals, or was it even stores?
I can tell you I even was accosted once while I was shopping with family by a guy who came over and said be honest, MPG Distillery? Was it from everyone? My son heard the words distillery, and he piped, “my dad makes whiskey; he has a distillery!” Well, that ended that conversation. He saw I was legit!
I decided the best proof would be to create a series of videos of my distillery; this is the first. I want to bring this fascinating art to the general public so that they will genuinely appreciate the effort that goes into every bottle.
Thanks. I will attach a link below to the video.
We left off last week with you promising a few funny stories: the funny stuff like the year that my mom gave out beer on the holiday of Purim that exploded in people’s faces the graveyard in my mom’s backyard. Or the Apple Tree decorated with glass bottles. Can you share those stories, or at least the ones we have time for?
Yes, sure, the story with the beer is quite funny, I think only because no one got hurt. First, for the background, when you make beer, Hit the link to Buildthebottle, and there are great beer recipes there. At least in craft beer, the way to get the carbonation is by adding sugar into each individual glass bottle; before you bottle, the yeast that did the initial fermentation is still in the beer, very much alive without food. You pour the beer into the bottles along with the added sugar. There is a disagreement if you put the sugar in each bottle or if you put it directly into the brew.
I, for some reason, decided to experiment with adding a little extra sugar. I knew th
at it could lead to explosions, and it did. Glass bottles exploded into shards from the built-up pressure because the yeasts ate too much; I am getting ahead of myself. These bottles were given out on Purim. After Purim, I got a bunch of phone calls saying that this was the best or worst Purim prank ever. When they opened the bottle, the beer pressure was so intense it literally shot out and hit the bottle opener in the face.
To be fair to myself, I was mortified, but by the third or fourth time, I just laughed and said not bad, no? I think the reason why it happened that year Purim was warm, and since the beer was in the car sand the car got hot as I ran in and out; delivering the shaloch manos. The yeast must have really upped their game and aten loads of the sugar. Remember from baking heat activates the yeast and makes it more aggressive, and that lead to the fountain squirt. The actual explosions that took place were in the summer, shards of glass were everywhere, and that too points in the same direction of heat as the culprit, not ME.
The Graveyard Story
Hops give your beer the bitter taste, as I love the hands-on part of beer brewing and distilling, and the homey feeling of creation the taste of the local earth. I couldn’t resist planting my own hops. I, as usual, couldn’t be limited to one or two varieties, so I purchased six hop roots and planted them in the backyard; alongside each root, I placed a tall stave with a sign for the hops to grow upon.
I failed to realize that it looked like a cross similar to those used in a cemetery.
My dad had a worker named Linsie who would take care of the lawn raking etc. Linsie would work at night, well, that night, he started raking, getting done the front lawn, and not much more. Dad woke up in the morning and rolled his eyes, mumbling Linsie. As he was assessing what got done, Linsie came flying over shaking and pale, shouting “Brian, whats the cemetery in the backyard” My dad couldn’t figure out what he was talking about except that Linsie looked like a ghost as he described how he started raking the backyard and saw the crosses it hit my dad!
I will share the story of the bottles hanging on the tree next week as there is a lot more to the story than glass hanging on a tree, some of it still developing!
Thanks, Binyomin; it is always a pleasure and always fascinating to have you!
Thank you, David and team Grog! Thanks for the platform to share, and best of luck. See you next week!